Successful Digital Marketing Success campaigns have relied heavily on personalization for years, and this trend is only expected to grow by 2023. Marketing messages, content, and offers can all be personalised to better suit the requirements, interests, and preferences of certain customers or demographic groups through the use of data. Reasons why 2023 digital marketers should prioritise customization Better interactions with customers Customers who feel like their needs and preferences are being taken into account will be more likely to return to businesses that use personalization techniques. Customers' loyalty, retention, and advocacy may all rise as a result.…